Global Business Strategy Course
Markstrat is a strategic marketing simulation that allows students to take over a fictional company. The goal is to achieve the highest Share Price Index than the other teams. SPI is earned by how well we produce and sell our products, which is highly dependent on how we price and market our products, anticipate the competitors' plans, and conduct research and development.
WHAT I’VE LEARNED
Manage established and emerging markets
Conduct market and competitor analysis
Learned market segmentation
Essential marketing tools
Research and development projects
Product portfolio launches
Manage brand portfolio for multiple products
Launch new products by positioning strategies
Sales and distribution strategies
For 10 rounds spanning 4 short weeks, I worked with three other members to manage our company, NexxCom. We were in last place for the first few periods as we were too inexperienced with Markstrat. However, we gradually learned the best strategic practices to propel our company forward and create products our market segment were looking for. Eventually, we reached an SPI of almost 4,000; this is the highest number ever reached in our industry.
Feel free to take a look at our final presentation!